We provide high quality solar installations in Southern California. All our projects are custom designed for each customer to meet individual needs and look architecturally pleasing. Covering policy, technology, and more, our blog aims to inform solar consumers.
Wednesday, October 5, 2011
Edison Interconnection problems
Wednesday, September 21, 2011
Sungevity: Alien Solar Invader
Sungevity is an alien solar space ship invading our town.
Sungevity is spending an estimated $250,000 in advertising in Los Angeles this month. They are like aliens flying their space ship over Los Angeles and sucking the solar rebate money out of LADWP before they fly away and raid another city.
There is only enough money for an estimated 700 residential solar installations in Los Angeles before the solar program runs out of money and shuts down till July of 2012. Already there are over 300 solar applications filed with LADWP. That leaves enough money for 500 lucky homeowners.
We estimate the money will run out by November. So for the next eight months – no new solar sales or installations will take place in Los Angeles. Since all rebate reservations need to be permitted within 60 days or they will expire, it will be a gold rush to get all the paperwork done. Sungevity has no staff to speak of in Los Angeles. They out source all the work including the installations. Who are they going to hire? New unqualified workers that will then be out of work in two months!
This is not a sustainable solar business plan for Los Angeles. This is a money grab at the expense of local businesses. When Sungevity leaves town - who provides the customer service on the cheap solar panels they install?
Solar Forward has 30 years of experience and we install quality Sunpower products – the most powerful solar panel in the world. We are a local business with solid relationships with LADWP, LADBS and 100% customer satisfaction. Our goal is a sustainable business with employees we don’t have to lay off.
Investment bankers masquerading as solar contractors need to have their cloaked spaceships shot down and treated like the alien invaders that they are.
The solar business has become the wildwest. Support your local solar installer. We live here and we will still be here after the alien space ship crashes.
Tuesday, September 20, 2011
CALSEIA meeting in Los Angeles
Sunday, September 18, 2011
NPR story "What about green jobs"
What about all those green jobs, Mr. President?
- Posted by USC Annenberg School of Journalism
- on September 8, 2011 8:30 PM
As part of Marketplace’s coverage of President Barack Obama’s address to Congress tonight, in which he unveiled a $447 billion plan to invest in jobs, journalism students from the University of Southern California interviewed Los Angeles-area business owners and business leaders for reaction.
Creating green jobs was a central plank in Barack Obama’s 2008 presidential campaign. Mark Smith believed his young firm was poised to ride a wave of expansion. Last year, the Solar Foundation, a trade association, predicted that the industry would add another 24,000 jobs in 2011, an increase of more than 25 percent.
But today, Smith’s enthusiasm is on the wane. He’s been able to grow his labor roll in recent years, but doesn’t expect to take on any more new hires. He finds himself increasingly caught in a thicket of regulations. And he’s disappointed that the green jobs theme didn’t merit a mention in the President’s speech.
Mark Smith, chief executive, Solar Forward, a provider of residential solar systems
LOCATION: Santa Monica, Calif.
YEARS IN BUSINESS: 6
NUMBER OF EMPLOYEES IN 2008: 7
NUMBER OF EMPLOYEES TODAY: 12 full-time, 2 part-time
HIRING THIS YEAR: “Probably not.”
On what he’s facing now: “The biggest obstacles are the constantly shifting landscape when it comes to rebate incentives and building requirements. There’s a never-ending plethora of obstacles. The rebates will change overnight without warning. “
On the President’s speech: “There is no central plan for solar. We need a centralized plan. I didn’t hear anything in that speech that there is any direction. We do have a crumbling infrastructure, there’s no doubt about it. But part of rebuilding an infrastructure that’s old and tattered is dealing with energy needs. Our utility grid is old and tattered. Part of alleviating the load requirements for our existing grid is to create decentralized power [such as solar energy] and then you don’t need the grid to distribute the power because the power is located locally…I just can’t believe [green energy] wasn’t addressed.”
On what he needs going forward: “There needs to be a federal mandate on how solar systems are allowed to hook up to the grid. Right now, every utility has a different requirement, every city has a different set of permitting guidelines for installing a solar system. There’s no consistency nationwide. Every city has a different rebate program.”
- Emily Frost
Wednesday, September 7, 2011
Sungevity Scam

Sunday, September 4, 2011
Solar Car - Just Sunpower panels no batteries!
Saturday, September 3, 2011
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