Solar Pinball

Combine solar permitting bureaucracy and a no nonsense Solar Forward employee, and the result is a frustrated (and illustrating) work of art.  See creation above.

Gaining a permit may be the most cumbersome step involved in solar.  As city departments acclimate to the ever-increasing demand for renewable energy, contractors and clients sit.  And wait.  And wait.

In some cities (cough Van Nuys, cough Calabasas) obtaining a permit to install solar can feel like a cruel game of pinball, bouncing from one hurdle to the next.  The diagram above depicts a recent Building & Safety Department adventure.

Three hours, eleven lines, one permit.  I’d rather deal with the DMV.  

We all know “time is money”.  Are you familiar with this one, “wasted time is wasted money”?

This is not a meaningless gripe.  Attention must be given to these issues if we hope to see the solar industry and government work symbiotically.  When this happens, we will see more efficient, cost-effective, and greener cities.   

Why kick back gifts and cash for solar?

What could a solar company offer you to sweeten the deal?  How about throwing in an iPad or cash gift for signing a lease contract?

The Solar market out there is competitive.  And with competition comes sneaky marketing.

Incentives like a free iPad or cash-back to seal the deal with some companies are commonplace.  Unfortunately, kick back incentives are illegal.  (If you’re the legal type, you can check out the facts: §7157(b).)

Why do these companies opt for shady promotions over traditional marketing campaigns?  Most are selling a financial lease product that makes money for investment bankers who have no concern for you or your home. 

When solar marketers can’t distinguish their products from competitors with quality, they turn to kick backs.  Inferior Chinese panels that are being dumped on the market are cheap to buy, but have no track record.   Many of these installers cut corners during installation.  Who do you want making holes in your roof?

Quality is important in this industry.  Your system will be with you for 20+ years – that’s more than time than your kids expect to live under your roof.

Our recommendation - be an informed buyer.  Know the brand of panels that are going on your roof, know who is installing them, and what the method of installation is before anything is signed.  Read consumer review sites like Yelp, and ask lots of questions.  

There is a reason we are an Elite SunPower Dealer – quality work, the most powerful solar panels and impeccable customer support.

Out with Oil & Coal, in with Jobs & Clean Energy

Oil as a fuel source is dirty.  Coal, even dirtier.  Both are leading contributors to global warming, and pose major public health risks from asthma to mercury poisoning.  Nonetheless, oil and coal dominate our energy mix, with about half of all electricity consumed coming from coal-powered plants.  Like lead-based paint and driving without seatbelts, it’s time we add dirty energy to the laundry list of American bad habits of the past.

Today, an ideological battle plays out on the campaign trail as “drill, baby, drill” Republican hopefuls claim forward looking energy policy kill jobs and raise fuel prices.  Though politically convenient, it’s a lie.  In a New York Times Op-Ed, Krugman highlights a simple yet key point: domestic oil production has little to no impact on the price of oil, an international commodity subject to worldly influences such as the explosive demand for crude in China.

Meanwhile, the EPA released proposed legislation that would effectively eliminate development of new coal plants by placing unreachable emission requirements on power plants.  Implementing the policy would mean demand for electricity would have to be powered by low emitting sources, such a solar and wind, leading to new jobs as these industries grow.

The fight over America’s energy future is this: business as usual vs. innovation, job creation, and safe, clean energy sources.  We must move away from policies destructive to public health and the environment (i.e. policies fostering oil, coal, and now fracking).  Alternatives are available in solar and wind.  Let’s not drag our feet in adopting these as our energy mainstays.            

Utilities Fade in the Sun

Back in 1880 a new company called AT&T grew out of the work of Alexander Graham Bell. For almost 100 years it maintained a monopoly over telephonic communication lines until the federal government used antitrust laws to break up AT&T. Technology matured and new telephone companies were born. Even before the breakup, competition was eroding AT&T’s market share. That was thirty years ago. Now there are hundreds of telephone companies providing services utilizing state of the art fiber optic, wireless and satellite technologies.

Welcome to the solar age. The sun shines all over the world and has the potential to create unregulated, independent energy everywhere. Currently electric utilities are in control of the lines of distribution, the cost of electricity and the ability for others to interconnect with “their” electric grid.

Modern electric utilities are no different than AT&T was fifty years ago. The solar industry is a growing threat to the monopoly of centralized utility generated electrical power.

It is just a mater of time before the public demands that policies shift and there is a true free market for electricity.

Solar energy will eventually force the electric utility industry to become a team player. The environment and the consumer will benefit with cleaner air and lower costs.

The evolution of decentralize energy is happening before our eyes. Electric utilities will become another monopoly dissolved by the evolution of technology and public policy.

Net Metering is fair for everyone!

Shop Local… for Energy

You have heard the term “buy local”, but we’re not talking about vegetables this time. Like locally grown carrots, solar energy produced by your neighbor is far more efficient when you cut out the economic and environmental costs of transportation.

More than 10% of the electricity generated at a centralized power plant is lost by the time it reaches your home. This means you are being billed for 10% more energy than you are actually consuming. Solar energy fed into the local grid not only addresses the issue of wasted energy due to transport, but also provides residents with an incentive to go solar when they receive payment for this market good through a program called Net Energy Metering (NEM).

Sounds like a win-win. Here’s the problem – utility companies don’t want to pay the fair market value of energy to those creating it on top of their roofs. Currently, producers of dirty energy receive greater compensation than those individuals creating solar power at home. The price paid for electricity should be consistent, regardless of how or by whom it was generated. When a home equipped with solar panels yields more energy than it consumes, these kilowatts are pushed back into the grid and distributed locally. However, the extra 10% saved thanks to decentralized distribution is not factored into NEM pricing. Meanwhile, utilities make out like bandits off the free solar energy returned to the grid by those who have invested personal dollars in sun power.

NEM benefits everyone – customers, utility companies, and the environment. We should all be championing the efficient production of electricity by fairly rewarding those who create it locally. What can be done? An independent review determining the hidden value of local power generation is an important first step. Let your state representatives know free market energy rate start at home!

New Solar Forward Van

China and US – Green policy and solar politics

How does the China and the United States get along when it comes to green energy and clean air policies? Not well.

Reports from the recent UN Climate Change Conference in Durban South Africa indicated that the biggest polluters acted like children without adult supervision. One attendee said, “China and the United States are hijacking the conference with game a of ping pong politics…frustrating the rest of the world."

China and the United States are the two largest producers of green house gases. China does so with sheer numbers in population and the United States with its unmatched appetite for energy consumption. China is rapidly increasing its annual output of carbon dioxide while the US and the European Union have actually reduced emissions.

The US wants China to be bound by the same clean air standards as the rest of the world, but China contends, that due to it’s millions of poor people and rapid economic growth, it is an unfair standard.

And then there is the solar trade issue. Are the Chinese are dumping solar panels on the US market? Seven US solar panel manufactures appealed to the United States International Trade Commission, who agreed the Chinese are selling solar panels far below market value. It is quite clear that the Chinese government is supporting the solar industry in China and it is reported that the US could implement tariffs on Solar Panel imports as early as January 2012.

So here we are. Two very different countries, on the same planet, with the same problems, but stuck in a game of international politics.

China has the point of view they need freedom to pollute more, in order to compete with the rest of the world. A small part of that pollution is caused by the production of solar panels that are being exported at a rapid rate. Solar panels, when installed, would help eliminate green house gases.

Recent atmospheric studies show China and the US are totally intertwined. Pollution and dust from China travels over the Pacific Ocean, directly affecting precipitation levels and air pollution in the US. We are learning the Earth is a small island that we all share.

Solar panels from China travel by boat and the pollution travels by air. The real cost of sub market pricing of Chinese solar panels is far higher than just crushing the American solar industry. Industries can recover in a few years; the long-term impact of pollution is unknown.

If China installed all the solar panels they manufactured they would get closer to the goals of the UN Climate Change Conference. This would let the US fend for itself and increase production of solar panels domestically eliminating the need for tariffs. Local problems would be addressed on a local level. Pollution floating over the Pacific to the US would be reduced since China would burn less coal.

What have we learned from the recent Climate Change Conference? Environmentalists are not politicians and neither are economists. Before matters get worse, these two mega economies need to find a way to play nice on this warming sphere floating in space.

The most responsible action is to work on a local level to curb the consumption of energy that produces green house gasses and install as much renewable energy as possible.

It is our universal responsibility to install a solar panel made in America, China or wherever – without disrupting economies and creating more pollution in the process. It needs to be logistically and economically sound to install a quality solar system, designed to last decades, right now – on a local level.