Why kick back gifts and cash for solar?

What could a solar company offer you to sweeten the deal?  How about throwing in an iPad or cash gift for signing a lease contract?

The Solar market out there is competitive.  And with competition comes sneaky marketing.

Incentives like a free iPad or cash-back to seal the deal with some companies are commonplace.  Unfortunately, kick back incentives are illegal.  (If you’re the legal type, you can check out the facts: §7157(b).)

Why do these companies opt for shady promotions over traditional marketing campaigns?  Most are selling a financial lease product that makes money for investment bankers who have no concern for you or your home. 

When solar marketers can’t distinguish their products from competitors with quality, they turn to kick backs.  Inferior Chinese panels that are being dumped on the market are cheap to buy, but have no track record.   Many of these installers cut corners during installation.  Who do you want making holes in your roof?

Quality is important in this industry.  Your system will be with you for 20+ years – that’s more than time than your kids expect to live under your roof.

Our recommendation - be an informed buyer.  Know the brand of panels that are going on your roof, know who is installing them, and what the method of installation is before anything is signed.  Read consumer review sites like Yelp, and ask lots of questions.  

There is a reason we are an Elite SunPower Dealer – quality work, the most powerful solar panels and impeccable customer support.

Out with Oil & Coal, in with Jobs & Clean Energy

Oil as a fuel source is dirty.  Coal, even dirtier.  Both are leading contributors to global warming, and pose major public health risks from asthma to mercury poisoning.  Nonetheless, oil and coal dominate our energy mix, with about half of all electricity consumed coming from coal-powered plants.  Like lead-based paint and driving without seatbelts, it’s time we add dirty energy to the laundry list of American bad habits of the past.

Today, an ideological battle plays out on the campaign trail as “drill, baby, drill” Republican hopefuls claim forward looking energy policy kill jobs and raise fuel prices.  Though politically convenient, it’s a lie.  In a New York Times Op-Ed, Krugman highlights a simple yet key point: domestic oil production has little to no impact on the price of oil, an international commodity subject to worldly influences such as the explosive demand for crude in China.

Meanwhile, the EPA released proposed legislation that would effectively eliminate development of new coal plants by placing unreachable emission requirements on power plants.  Implementing the policy would mean demand for electricity would have to be powered by low emitting sources, such a solar and wind, leading to new jobs as these industries grow.

The fight over America’s energy future is this: business as usual vs. innovation, job creation, and safe, clean energy sources.  We must move away from policies destructive to public health and the environment (i.e. policies fostering oil, coal, and now fracking).  Alternatives are available in solar and wind.  Let’s not drag our feet in adopting these as our energy mainstays.            

Utilities Fade in the Sun

Back in 1880 a new company called AT&T grew out of the work of Alexander Graham Bell. For almost 100 years it maintained a monopoly over telephonic communication lines until the federal government used antitrust laws to break up AT&T. Technology matured and new telephone companies were born. Even before the breakup, competition was eroding AT&T’s market share. That was thirty years ago. Now there are hundreds of telephone companies providing services utilizing state of the art fiber optic, wireless and satellite technologies.

Welcome to the solar age. The sun shines all over the world and has the potential to create unregulated, independent energy everywhere. Currently electric utilities are in control of the lines of distribution, the cost of electricity and the ability for others to interconnect with “their” electric grid.

Modern electric utilities are no different than AT&T was fifty years ago. The solar industry is a growing threat to the monopoly of centralized utility generated electrical power.

It is just a mater of time before the public demands that policies shift and there is a true free market for electricity.

Solar energy will eventually force the electric utility industry to become a team player. The environment and the consumer will benefit with cleaner air and lower costs.

The evolution of decentralize energy is happening before our eyes. Electric utilities will become another monopoly dissolved by the evolution of technology and public policy.