What could a solar company offer you to sweeten the
deal? How about throwing in an
iPad or cash gift for signing a lease contract?
The Solar market out there is competitive. And with competition comes sneaky marketing.
Incentives like a free iPad or cash-back to seal the deal
with some companies are commonplace.
Unfortunately, kick back incentives are illegal. (If you’re the legal type, you can
check out the facts: §7157(b).)
Why do these companies opt for shady promotions over traditional
marketing campaigns? Most are
selling a financial lease product that makes money for investment bankers who
have no concern for you or your home.
When solar marketers can’t distinguish their products from
competitors with quality, they turn to kick backs. Inferior Chinese panels that are being dumped on the market are
cheap to buy, but have no track record.
Many of these installers cut
corners during installation. Who
do you want making holes in your roof?
Quality is important in this industry. Your system will be with you for 20+
years – that’s more than time than your kids expect to live under your roof.
Our recommendation - be an informed buyer. Know the brand of panels that are going
on your roof, know who is installing them, and what the method of installation
is before anything is signed. Read
consumer review sites like Yelp, and ask lots of questions.
There is a reason we are an Elite SunPower Dealer – quality
work, the most powerful solar panels and impeccable customer support.
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